I do agree it's pretty much a hyped up thing the florists, card retailers, and jewelers have cashed in on. I really think they make men feel they should do something and are jerks if they don't.
I'm feeling pretty bad right now looking at the flowers my husband sent me. Honestly, they are a waste of money, but they
are beautiful. I did get him some candy, but it pales in comparison. What's a guy to do? They are pressured in to it. I guess if you have an agreement between the two of you that you don't participate.........