Originally Posted by
VAisForEagleLovers
It can be confusing. The video I posted yesterday of Renegade by Styx (on Facebook) has an 'ad-sense' pop-up (the ad doesn't pop-up when played within FB...interesting). The person who uploaded it doesn't have the copyrights to the song or the video clips. However, Styx has given permission for this song to be used by the Steelers and their fans (or so I've read), and I would assume the person paid the NFL for the use of the clips. I don't see where the video says it was used by permission, yet this is a clear case of what would appear to be two copyright violations and yet the person who uploaded it is getting revenue from the ads.
No, the uploader doesn't get revenue unless they're a partner. If ads are popping up, it's because Styx has allowed YouTube to put ads up on their behalf on illegally uploaded videos of their songs instead of ordering YouTube to take it down. It's a choice a lot of artists are making.
You can find more info here:
http://futureofmusic.org/blog/2011/1...t-compensation
Here is the relevant excerpt from that article:"When a song — whether part of a static slideshow or the background music for a home movie — is matched in YouTube database, the site provides the copyright holder three options:
1. Take it down. As the copyright holder, you can outright block the use of the song in a particular video. YouTube will notify the user, inform them of the infringement associated with the use of the song and tell that user the stop the use of the song.
2. Track it. Say you don’t want YouTube to send a takedown notice to the user who is soundtracking their movie with your song, as [you] see marketing potential as a result of the video getting some traffic. [ame="http://www.youtube.com/watch?v=4-94JhLEiN0"]some traffic[/ame] You can choose to simply track the “success” of that video by being notified periodically of the video statistics on views, demographics, referrals and engagement.
3. Get paid. As the exclusive copyright holder, you can choose to monetize the use of your song on YouTube. Once you have chosen this option and your song is matched, YouTube will track the use of that video with ads and share that revenue with you, the artist or rightsholder."